Sayetta Brand Advisors (SBA) is a consultancy that that responds to a growing need amongst mission-driven brands and cultural organizations for new sources of revenue and engagement.

SBA was founded by Robin Sayetta, a leading expert in licensing, collaborations, and brand partnerships.

Prior to founding SBA, Robin headed licensing and business development at The Museum of Modern Art (MoMA) for more than a decade, where she was responsible for generating sustainable new revenue streams. The best-in-class licensing initiative she led played an important role in expanding reach and deepening audience engagement for this renowned cultural institution.

Before joining MoMA, Robin built her expertise at major media organizations including Discovery Communications, Condé Nast, and Scholastic, where she led high-impact brand extension and partnership efforts. Bringing a wealth of commercial experience to the cultural world, she is thrilled to apply the skills she honed in the media industry to the arts space—a field she has come to deeply love.

SBA’s work is centered on a creative, audience-centered approach and a deep commitment to building meaningful, sustainable connections between brands, institutions, and the public.

SBA is headquartered in Brooklyn, New York, with global reach through the programs it conceives and develops.