Licensing Strategy Consulting | Partnership Development
Licensing Strategy &
Business Planning
SBA works with clients to set the stage for and optimize sustainable licensing initiatives that drive revenue and engagement.
Opportunity Mapping: Identify scalable areas for licensing, define unique market positioning, and benchmark revenue potential against required investments.
Market & Financial Analysis: Conduct comprehensive SWOT analysis and develop multi-year financial forecasts.
Feasibility Studies & Proof of Concept: Evaluate licensing opportunities to confirm commercial viability
Strategic Alignment: Facilitate internal stakeholder engagement to codify organizational goals—revenue growth, brand awareness, storytelling—and outline decision-making protocols.
Infrastructure &
Process Design
Process and Tools: SBA provides support and guidance in the development of the brand and operational assets essential for a sustainable licensing program, including:
Brand identity materials and partner guidelines
Comprehensive asset portfolio and rights-clearance process
Approval workflows and governance structures
Financial and legal frameworks for ongoing management
Sales collateral and press/communications plan