MoMA x Mattel

Global Multi-Year Enterprise Partnership; Connecting Audiences with Art in New Ways

To celebrate the launch of this partnership, MoMA and Mattel Creations collaborated on a first capsule of seven products inspired by MoMA’s Collection - from paintings to classic automobiles, bringing together iconic toy brands with iconic art and design.

In addition, Mattel will sponsor the Museum’s Samuel and Ronnie Heyman Family Art Lab, an interactive space where kids and adults experiment, play, and create as they explore the ideas, tools, and techniques of modern and contemporary art.